The one time I will encourage you to compare yourself to your competitors is when you are doing research for your brand. Google [your city name] house cleaning service and make notes on the top 5. What colours do they use? What phrasing? What do they do and what do they not do? (You may need to email them specific questions). Who is their target customer? How can you communicate the unique approach you take to cleaning? Make a list of everything you do that no one else does. The people you serve. The extras you provide and the special touches.
You need to show your customers WHY you’re not like every other maid service out there. Be dazzlingly, daringly different! Be bold, be brave, ooze personality and capture the hearts of your people. The challenge of any business is to stand out from the competition while still making it instantly obvious that you are a house cleaning business.
Luckily for you, most of your competitors probably don’t really stand for anything. Their language is vague, their logos, tagline and everything else a carbon copy of every other cleaning website out there. You have a REAL opportunity to outshine everyone!
In the enormous online sea of cleaning companies, what can you do to look and sound completely different? It all starts with your MOVEMENT.
You've decided to start a house cleaning biz because you realize something is missing from your market. What’s missing? Where are they falling short? Have you hired your competitors? Do you know what their weaknesses are?
For me as a customer, I didn’t like the following about house cleaning companies back in 2006/2007 when I tried them:
So I decided to bring a young, modern cleaning service to my city. I launched my website and offered:
You don’t have to do what I did, and being eco-friendly is so common these days, it isn’t that unique of a feature. And you can completely disagree with me on some of the ways I did things. That’s okay! If you love 3-person teams, in-home estimates, and NOT washing dishes, I think that’s great. You have your reasons and that's what I love: strong opinions!
You have an incredible opportunity to really serve people. Frazzled, busy, lovely people who really NEED your help.
Maybe you clean for retired empty nesters? Hoarders? College dorm turnovers? Whatever your niche, MAKE SURE IT’S ABSOLUTELY CLEAR ON YOUR WEBSITE HOW YOU ARE COMPLETELY DIFFERENT.
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