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D.I.Y. Marketing for Your Cleaning Business

Cleaning Business Marketing Basics

- why you NEED a dazzling online presence to succeed with your cleaning business
- creating your cleaning business's visual identity & keeping it consistent across all areas
- posting guidelines for social media, your website & email campaigns
- selling online - it's easier than you think!
- time-saving tools 

Website Design & Management

- graphic design for websites
- using templates & a Content Management System (Squarespace, Weebly, Wordpress)
- SEO (search engine optimization)
- creating calls to action your visitors click on
- adding you lead magnet / welcome gift to your site
- basic analytics & what you can uncover
- optimizing your website for mobile
- why blogging is critical (& helps your SEO)
- how to write for the web (keywords)

Social Media Marketing

- community building + brand awareness
- content creation & curation
- how to write with focus & find your voice
- copywriting to connect with your audience
- graphic design for FB, IG, Twitter, LinkedIn, Pinterest
- promotional campaigns / contest management
- influencer marketing campaigns
- social media strategy + hashtag research
- Instagram & secrets on how to beat the algorithm
- advertising on Facebook & Instagram
- time-saving tools: Planoly, Buffer, SmarterQueue
- referral programs

Email Marketing

- welcome emails for new subscribers
- promotional campaigns & newsletters
- using MailChimp to collect email addresses
- how to create a welcome gift / lead magnet
- automating drip campaigns (series of emails)
- when to send our your emails
- how to write enticing subject lines
- inspiring your readers to take action
- the truth about open rates and unsubscribes
- writing prompts to spark ideas

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